Leading health insurer improves client service and increases competitiveness
Leading health insurer improves client service and increases competitiveness with high-speed scanning and intelligent document processes.
As the leading Swiss health insurer, Helsana not only must provide a best-inclass portfolio of insurance services but also needs to ensure excellence across its operations to maintain a competitive edge. Today’s customers are much more informed about insurance services. Policy comparisons and review sites are easily accessible via the web, which provides clients with an open forum to voice their satisfaction – or lack of it – with their insurance provider.
Customers also now have greater choice and flexibility in choosing an insurer. Finally, new entrants to the insurance market –often from the low-price segment – place significant pressure on premium providers. Therefore, customers set high standards when engaging with an insurance provider - from initial application to managing customer information to submitting a claim. If an insurer wants not only to survive in a competitive market but also to sustain its growth and increase profits, it is essential to continuously review and optimise core business processes.